Top Beauty Retail Apps on Android in Turkey: Q3 2025

In the third quarter of 2025, the beauty retail app market on Android in Turkey saw varied performance across the top applications, as detailed by Sensor Tower data.

Gratis - Kozmetik & Makyaj displayed notable trends in its weekly downloads, starting strong with 88.9K at the end of June, followed by fluctuations, and settling at around 33.9K by the end of September. Meanwhile, weekly active users showed a dynamic pattern, peaking at over 1M users mid-quarter and maintaining a steady engagement above 800K towards the close of the quarter.

Watsons: Kozmetik ve Alışveriş experienced a varied download pattern, beginning with 36.7K downloads in late June and ending at 18.4K by September's end. The app's active users started at 428.6K and saw a decline to approximately 297.3K, indicating a drop in user retention over the quarter.

Rossmann maintained a consistent but lower download volume compared to its peers, starting at 7.2K and ending with a slight increase to 8.6K by the end of September. Active users rose from 56.7K to 60.1K, showing a gradual increase in engagement throughout the quarter.

Sephora - Make-up, Beauty observed a steady download rate, beginning with 6.1K and concluding with 5.1K. Active user figures started at 82.8K and decreased to 61.3K, reflecting a downward trend in user activity.

Kiko Milano: Makyaj & Kozmetik showed a consistent download trend, beginning at 7.3K and closing the quarter at 5K. The active user base remained relatively stable, peaking at 45.7K in early August before settling at 37.3K by the end of September.

For more in-depth insights and analysis on app performance, Sensor Tower provides comprehensive data and trends.